A place where beauty is not something to be standardized
Non-toxic, EU-certified hair care in the heart of Portland, Maine.
At Newfound Hair Co. we work exclusively with products that meet European Union cosmetic safety standards, including Innersense, K18, and Davines. From lived-in color and lightening to precision cuts and curly services, everything we do is centered around creating hair that feels effortless, grows out beautifully, and fits your everyday life.
We welcome every texture—from straight hair to waves, curls, and coils—and believe every guest deserves a personalized experience.
“The environment is calming and cozy, and you can tell how much heart and soul went into creating the space. The stylists are incredibly kind and knowledgeable, and I always leave feeling genuinely happy. Knowing they use ethical, sustainable products and care deeply about their employees makes the experience even more meaningful.”
- Gretchen R.
OUR SPACE
We’ve designed the space to feel timeless, with antiques sourced from all over New England. Our stations were created to offer a sense of calm and privacy — some built from salvaged 1830s doors framed by curtains, others set in front of framed acoustic paneling to soften noise.
Our artwork on the walls reflects the same principles we follow behind the chair. Hairdressing is an art form, and we wanted the space to echo that.

